What you'll do
This isn't a talk. You'll work hands-on with Claude and ship real things in the room - not watch someone else demo.
See what today's AI is genuinely good at, and where it isn't - so you can make confident calls back at your desk.
Leave with practical workflows, prompts and habits you can use the very next morning.
Upcoming sessions
Claude In Action masterclasses are open for booking in Abu Dhabi and Dubai, plus a new Claude Design & Code masterclass online for non-coders. Each one is hands-on - you build rather than watch a demo. The AI Agent Masterclass Series runs alongside them - a half day on Yas Island on 10 October then a month of weekly coaching, or six weeks fully online from 17 October, with your own AI agent set up before you start.
Want the half-day masterclass in the room instead? We run these in London and across Europe as well as the Gulf, and we're happy to come to you. Tell us where you are and we'll sort a date.
Already delivered
Thirty-one public masterclasses across Abu Dhabi, Dubai and online since June 2026 - alongside private board briefings and executive programmes for banks, a building society and finance academies across the UK, UAE, Qatar, Oman, Bahrain and Saudi Arabia. Every session has its own page - see them all.
Who it's for
Senior leaders, executives and board members who want a fast, practical, no-jargon introduction to using frontier AI themselves. No technical background needed. If the masterclass leaves you wanting to go deeper, it's the perfect on-ramp to the six-week Executive Programme.